Beats By Dre x D&AD Shift
As part of the 2018 intake of D&AD New Blood Shift, we were set a brief by Beats by Dre and AKQA to develop a fresh idea to target inner city commuters across the EMEA region. We developed a concept (BeatsGO) that would challenge the brand to step into the live music space. We used our primary brand and consumer insights to pitch a targeted solution in the form of a loyalty scheme that would offer intimate, live music experiences exclusively to Beats customers. A routine commute now leads to a new destination.
Beats customers would be able to register their travel card or bank card in the application. The more they travel the more points gained allowing users to receive rewards.
Users will also be able to create their own custom themes within the app.
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